The digital marketing landscape is changing rapidly. Look no further than your favorite social media platform to see it in action. Twenty years ago social media didn’t even exist and only 10 years ago marketers started to understand how they could leverage popular social sites to market their products and services. This swift evolution is happening in every aspect of digital – from search through website design.

This course acts as an introduction to the wide array of options available to marketers in the digital marketing landscape. Learners can leverage this course to leapfrog into future courses by identifying the topics that appeal to them and exploring them further.